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Jagtag: Bringing Brands to the Masses |
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Basic 2D bar codes generally use a linear structure to encrypt data, which can result in a rather bland and unattractive format for advertisers and marketers to use. In the midst of the mundane, there is a company revolutionizing the way brands and products incorporate mobile bar codes into their campaigns.
Jagtag not only makes 2D bar coding more attractive than ever, but they also create a more universal audience by using resources that cell phone users already have.
Many bar code companies are joining the application craze, but Jagtag has formulated a way to bring bar codes to the masses without the need for an application download or purchase. The Jagtag bar codes use a phone’s MMS (Multimedia Messaging) services to send the bar code data without the need for any additional programs to run on the phone. Since 75% of camera phone users have MMS in their plans free of charge, this significantly improves the potential reach of this data retrieval method (Jagtag.com).
To give an example of how a Jagtag works, a customer would take a picture of the Jagtag bar code with their camera phone, send it via picture mail to the Jagtag text number or email address, and receive a message back regarding the promotion, coupon, or data that they requested by sending the image. The question is: how will customers know whether or not a bar code is a Jagtag or not?
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Credit: www.jagtag.com
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The beauty of the Jagtag is that its unique design separates it from other bar codes and provides a distinctly different design for consumers making it easier to identify. Using an “L” shaped bracket along the left-hand side of the image with various “bubbles” and “circles” arranged to encrypt the data it contains, Jagtag has a modern almost futuristic look. Another great feature about the appearance of Jagtag is the color can be customized to compliment a logo or brand instead of clashing with the graphic design elements of an advertisement. In an effort to promote a certain client or brand along with Jagtag, the company can create a custom “brand code” that contains the logo or an icon related to the client.
Jagtag brand codes can be used for several methods of marketing, including product advertising, retail sales conversion, promotions, sampling, sweepstakes, utility and brand affinity (Jagtag.com). A major benefit to the companies that choose Jagtag is that it is designed for pay per click pricing, which gives companies optimum potential to save money as well as the opportunity to track their ROI more effectively.
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Attractive, economical, and instantly accessible to 90% of all mobile users with camera phones, Jagtag is gaining big clients and major exposure at a growing rate (Jagtag.com). In fact, the company recently partnered with NBC Universal to promote the 2010 Winter Olympics by creating a custom Jagtag brand code designed with the NBC Vancouver Olympics logo in it. Other clients of Jagtag include Sports Illustrated, Dell, LG, Nike, and Red Bull. There’s no doubt that Jagtag has a great shot at becoming the next big thing in mobile marketing, but only time will tell.
For more information about JAGTAG, visit www.jagtag.com. |
