It appears that QR (Quick Response) Codes are beginning to gain more interest in the United States.  The new Ralph Lauren US Open advertisements, like the one pictured at left, are introducing QR Codes to allow consumers to shop directly from their mobile phones.  When the QR Code in the bottom right corner is scanned by a QR-enabled cell phone, such as an iPhone, users will link directly to the new Ralph Lauren mobile site.  The new mobile site, m.RalphLauren.com, currently allows users to purchase from the US Open collections and the RL classics shop.

As more large retailers begin utilizing QR Codes as a new form of marketing media, it won’t be surprising to see them popping up everywhere.  Currently very few cell phones in the U.S. are capable of reading QR Codes, but this will probably all change very soon as interest in this new marketing tool grows.  I can’t wait to see where they show up next.

Learn about global solutions for the Auto ID community with over 150 exhibitors, 3,600 attendees and 3 special interest seminars at this year’s RFID World.  RFID World 2008 will be presenting solutions from companies that you won’t see anywhere else.  Companies will be sharing new products, new initiatives and new applications.  Create your own unique RFID World experience by combining classes from multiple industry tracks such as Manufacturing, Pharmaceutical, Consumer Experience and more.  RFID World 2008 is just around the corner, but you still have an opportunity to take advantage of early bird savings.  Don’t miss this event.  For more information about the different packages, or to register, Click Here.

What- RFID World 2008

When- September 8-10, 2008

Where-MGM Grand Casino & Resort, Las Vegas, Nevada